Volvo buys app-based valet service Luxe

Volvo has acquired Luxe, an app-based valet service that Uber was also considering making a bid for quite recently.

Luxe allows users of its app to arrange for a driver to park, wash and refuel their vehicle for them, but the Swedish manufacturer isn't just looking to provide greater convenience for its customers; it also wants Luxe's technology and its engineers, too.

Although the valet-tech company was almost bought by Uber back in June as the ridesharing behemoth was also interested in Luxe's assets and staff, Luxe CEO and cofounder Curtis Lee wasn't going to be going with it if Uber had completed the buyout. However, Lee does appear to be accompanying the rest of the Luxe team to Volvo as the Swedish automaker looks to integrate the technology into its own systems, to help deliver what it sees as the ultimate driver service for its customers.

Luxe's technology includes algorithms for routing, logistics planning and arrival time prediction, which can be incorporated into future Volvo connected cars to deliver highly advanced digital services. The idea appears to be that drivers can free themselves from the maintenance duties of their cars.

Atif Rafiq, Volvo Cars' Chief Digital Officer stated, "Our vision is a future in which technology simplifies life so you never have to stop at a petrol station, go to a car wash or even take your car in for service ever again. The acquisition of Luxe is a step towards realising that ambition."